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Insight 026 — THE AD

  • Alex Revival
  • 3 days ago
  • 1 min read

DIALOGUE 16: THE AD

She ran her first ad.

MAYA: $47 spent. 842 impressions. This is going to work.

LAPTOP: 3 clicks. 0 sales.

MAYA: The audience needs warming up. Brand awareness takes time.

LAPTOP: The 3 people who clicked left your book page in 4 seconds.

MAYA: The ad copy needs adjusting.

LAPTOP: They reached your book page. The ad worked.

MAYA: Then why didn't they buy?

LAPTOP: What did they see when they arrived?

MAYA: ...my cover. My blurb. My—

LAPTOP: Yes.

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