Insight 020 — LAUNCH WEEK

Alex Revival
3 days ago
1 min read

DIALOGUE 10: LAUNCH WEEK

Launch week was perfect.

MAYA: Friends shared it. Family bought copies. The numbers moved.

LAPTOP: Week two: sales dropped 74%.

MAYA: That's normal. Post-launch dip. Things will pick up.

LAPTOP: Week three: 2 sales.

MAYA: Algorithms take time to learn.

LAPTOP: Week four: 1 sale.

MAYA: I might do a price promotion.

LAPTOP: Week five: 1 sale. Same reader. They returned it.

MAYA: ...

Why didn't they tell me what was wrong?

LAPTOP: They did.

MAYA: Where?

LAPTOP: Read-through: 14%.

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DIALOGUE 10: LAUNCH WEEK

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