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Insight 014 — THE BLURB

  • Alex Revival
  • 6 days ago
  • 1 min read

DIALOGUE 4: THE BLURB

The blurb was 400 words.

MAYA: Readers need context. They need to understand the world before they commit.

LAPTOP: Average blurb read time: 8 seconds.

MAYA: Mine rewards the patient reader.

LAPTOP: You used the word "tapestry" twice.

MAYA: It IS a tapestry. The themes are interwoven—

LAPTOP: Bounce rate on your book page: 91%.

MAYA: People are busy.

LAPTOP: The top book in your category has a 47-word blurb.

MAYA: What's it about?

LAPTOP: A woman. A secret. A choice.

MAYA: That tells you nothing.

LAPTOP: It's sold 14,000 copies.

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