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Insight 013 — THE BOOK COVER

  • Alex Revival
  • 3 days ago
  • 1 min read

DIALOGUE 3: THE BOOK COVER

She designed the cover herself.

MAYA: It's elegant. Minimalist. The purple mist says everything.

LAPTOP: What does it say?

MAYA: That it's emotional. Atmospheric. That the reader is about to feel things.

LAPTOP: A reader clicked on it for 1.3 seconds. Then bought a cookbook.

MAYA: They weren't my target audience.

LAPTOP: Your click-through rate is 0.4%.

MAYA: What's average?

LAPTOP: 2.1%.

MAYA: The cover is fine. The problem is discoverability.

LAPTOP: The cover IS discoverability.

MAYA: ...

LAPTOP: The cookbook had a clear image of food.

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